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Royalties Our Royalty Rate What makes your royalty rate different? We can offer a better royalty than most mainstream publishers. The reason for this is that most mainstream publishers have to pay for warehousing of pre-sold printed copies. With print-on-demand digital printing, there is no need for warehousing. The book does not exist until it is sold, and only then is it printed. What has this got to do with royalties? As a result of these reduced warehousing costs, where most mainstream publishers offer a royalty of 5% or 6% of Net Receipts (rising to 10% after a certain amount sold), Parkgate Press begins at 10%, rising to 15% after 1000 copies sold, and 20% after 5000 copies sold. How does reduced warehousing affect customer delivery? Remarkably, the books are shipped with no delay - Amazon can offer to deliver the book the moment it is printed and it can be printed within 24 hours. Essentially, there is no knock-on effect. The customer would receive the book within 2 days (with an Amazon Prime account). Regular orders over $25 currently take 2-3 days. What is drop shipping? If Amazon is unable to ship the book within 24 hours because the printers (Lightning Source) have been unable to print the book within the same window, drop shipping occurs. This is a safety net set up in an agreement between Amazon and Lightning Source, so that - incredibly - Lightning will ship the book themselves. How? Well, under the terms of their agreement, Lightning's owner just happens to be Ingrams, the largest wholesaler in the US. What happens is that Ingrams actually ships and delivers the books for you - incredibly, in an Amazon-branded box. Just don't tell Amazon I told you! Again, what has this got to do with royalties? These are the reasons why Parkgate Press can offer a higher royalty rate to all its authors. Plus, with the even higher royalty rates that begin at 1000 copies sold and 5000 copies sold, there is every incentive for authors to promote their books alongside the publisher. Aiming at Amazon Why target Amazon as a primary retailer? Amazon's reach is enormous - global. We would encourage everyone who buys Parkgate Press titles to buy through Amazon (for the reasons below). What's all this about an Amazon special recipe for selling? Amazon pushes harder those books its sells to everyone who goes on its website with an ingenious algorithm. (The code is secret, of course, like the mythological/real coca-Cola formula locked in a vault we were told about as kids). With Amazon, everyone with a customer account actually has a tailored individual virtual bookstore that is unique them based on their previous purchases (hence why recommendations always appear so tailored to your buying habits). How does it work? In other words, if a particular title is selling through Amazon, Amazon itself encourages the book to sell even more by recommending it to customers buying similar books (or interested in similar subjects). The book would also be available through BN.com and direct from the publishers, and of course, you could always order copies and sell them yourself. But the best way to sell them is to get people to buy them from Amazon. Selling the book through Amazon also increases the book Amazon's Sales Ranking (which in turn sells more copies of the book). Now why didn't you think Amazon was a good place to sell? Learn about Amazon's global reach and Lightning Source.